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iFLEX 2016 featured best-in-class education


Education at iFLEX 2016 put the emphasis on technical content designed to help you thrive day-to-day. With the purchase of an All Access Pass, attendees had access to all educational programming,  including ICA session tracks.

Quick-lube suggested sessions:


Business Management

Effective Ways to Immediately Improve Your Bottom Line
Get Ahead of the Curve 

Leadership and Strategy

 Developing Strategic Leaders
 Five Common People Management Mistakes and How to Avoid Them
 Reverse Mentor Panel: Views from Emerging Professionals
• Transforming Teams: Tips for Improving Collaboration and Building Trust

Marketing

 Ditch the Pitch: Create Conversations that Encourage Customers to Buy More
 Social Media: Myth or Magic Bullet?
 The Best Customer Loyalty Strategy You're Not Doing
 The Revenue Growth Habit: How to Grow Your Business by 15% in 15 Minutes Per Day

Technical

 AOCA Talk Live Presents: The ATF Panel
 Auto Warranty Act Showdown
 Motor Oil 101: Everything You've Wanted to Know, But Were Afraid to Ask
 Oil Change Tech Tips - When Plastic Parts Fail
• The How, The What and The Why of New Engine Design
 TPMS and the Oil Change Business

Quick Hit Information

• AOCA Programs - What Members Need to Know and Take Advantage Of
Integrating Your Shop's Marketing Needs with Today's Technology 
ISI Daily Cup:  Leverage Payment Processing to Drive Efficiency & Profit
• True Brand - Deal or No Deal! 
• Distracted Driving - What's Important to You?
• Training Matters - Everything You Need to Know About Garage Gurus

 


Effective Ways to Immediately Improve Your Bottom Line
Presented by Bob Langdon, Owner and Author, Managing Your Business for Profit

Tuesday, May 10, 9:45 a.m. – 10:45 a.m.
Tuesday, May 10, 11:00 a.m. – 12:00 p.m.

Reducing expenses is one of the fastest and easiest ways to improve profitability in your car wash. In this program, Bob Langdon, author of Managing Your Business for Profit, will share with you his proven techniques for reducing your expenses. You’ll learn how to properly calculate breakeven for your business. Using this formula, Bob will show you how to achieve the profit you desire from your business. After attending this program, you’ll return to your business more competitive than ever with Bob’s proven methods of determining what poor management costs your business, focusing on the best opportunity to immediately improve your bottom line, reducing expenses immediately in your business, and evaluating your business profit potential.

 

Get Ahead of the Curve
Presented by Brian Beaulieu, ITR Exonomics

Tuesday, May 10, 9:45 a.m. – 11:45 a.m.

Brian will clearly define what the leading indicators signify about the economy’s direction through the next year.  He will discuss megatrends that will impact business decision-making without losing sight of the probability of a recession in the near term.  Participants will walk away with an unbiased view of the future, foresight into the direction of the business cycle, Management Objectives™ regarding what to do with this insight, a long-term perspective on global trend probabilities and an understanding of what is right in the economy as well as what is wrong.

About Brian Beaulieu

Brian Beaulieu has been an economist with ITR Economics since 1982 and its CEO since 1987.  He is also Chief Economist for Vistage International and TEC, global organizations comprised of over 13,000 CEOs.  At ITR, Brian has been engaged in applied research regarding business cycle trend analysis and the utilization of that research at a practical business level.  For the past 25 years, he has been giving workshops and seminars to thousands of business owners and executives.  Prior to joining the ITR Economics, Brian was an economist for the US. 


Five Common People Management Mistakes and How to Avoid Them

Presented by Claudia St. John, President, Affinity HR Group LLC an AOCA partner organization

Monday, May 9, 10:30 a.m. – 11:30 a.m.
Tuesday, May 10, 11:00 a.m. – 12:00 p.m.

Even the best managers face challenges when navigating tricky people-issues at work. From hiring and on-boarding new employees, to engaging, managing existing ones, to ultimately disciplining and separating with them, the speaker will discuss the most common mistakes a manager makes and offers recommendations on how to avoid them.

About Claudia St. John

Claudia St. John is president of Affinity HR Group, LLC, a national HR and management consulting firm. Claudia is a human resources professional with more than 20 years of experience in global human resources, employee benefits, management consulting and communications. She specializes in strategic planning, employee engagement, organizational development, recruitment and coaching.

HR Affinity Group is an AOCA partner organization, providing discounted HR support to AOCA members. For more information on cost savings, visit the HR Affinity Group services menu.


Transforming Teams: Tips for Improving Collaboration and Building Trust
Presented by Claudia St. John, President, Affinity HR Group LLC an AOCA partner organization

Monday, May 9, 8:00 a.m. – 9:00 a.m.
Monday, May 9, 9:15 a.m. – 10:15 a.m.

Collaboration is essential in order to have a high performing team. During this session, the speaker will explore the common breakdowns between co-workers and colleagues. You will walk away with proven tools and strategies that can help you strengthen you team.

About Claudia St. John

Claudia St. John is president of Affinity HR Group, LLC, a national HR and management consulting firm. Claudia is a human resources professional with more than 20 years of experience in global human resources, employee benefits, management consulting and communications. She specializes in strategic planning, employee engagement, organizational development, recruitment and coaching.

HR Affinity Group is an AOCA partner organization, providing discounted HR support to AOCA members. For more information on cost savings, visit the HR Affinity Group services menu.

 

Reverse Mentor Panel: Views from Emerging Professionals
Emcee: Richard Laible, Corporate Emcee, Presenter and Writer, Laible Productions, Inc.

Monday, May 9, 8:00 a.m. – 9:00 a.m.
Monday, May 9, 9:15 a.m. – 10:15 a.m.

In this session, emerging and senior level professionals will learn from each other as common myths and millennials are dispelled. You will leave with key takeaways to help foster the development of emerging leaders within your own company and learn how millennials can be 

About Richard Laible

Richard Laible is a professional meeting host and presenter with over two decades of corporate hosting experience (10 years with Chicago's legendary "The Second City" improvisational theatre).valuable members of any team

 

Developing Strategic Leaders
Presented by Kris Reynolds, Project Management Practice Leader, The Persimmon Group

Wednesday, May 11, 8:00 a.m. – 9:00 a.m.

Learn new ways to develop your leadership skills with a new approach to strategic thinking. This presentation will provide tips to improve your critical thinking skills and techniques for analyzing and justifying strategic decisions.

About Kris Reynolds

Kris Reynolds is the Project Management Practice Leader for The Persimmon Group and is a Project Management Institute-certified Project Management Professional (PMP). As part of the leadership team for TPG, he is responsible for the project and program management, business architecture, and analysis services. His areas of client focus include leading large, strategic programs for companies, consulting on project management best practices, developing custom methodologies, providing hands-on coaching to project managers, performing project audits, and conducting tailored learning events in a variety of industries. Kris has been recognized for his work in setting up Project Management Offices and was listed among the top 25 Outstanding Organizations for his work on TV Guide’s PMO in 2008. He earned two Bachelors degrees (Economics and Business Administration) from Centenary College in Louisiana, and a Master’s degree in Marketing from Oklahoma City University. Kris is an active member of PMI Tulsa’s board, having served as President the past two years. He is also a member of the Project Management Institute’s Region 6 Best Practices Committee and a Six Sigma Black Belt. Kris currently is an Adjunct Professor of Project Management– Masters of Energy Business Program at the University of Tulsa.


The Best Customer Loyalty Strategy You're Not Doing
Presented by Zach Goldstein, CEO, Thanx, and Jimmy Starnes, Chief Strategic Officer, Wash Me Fast

Monday, May 9, 8:00 a.m. – 9:00 a.m.
Monday, May 9, 9:15 a.m. – 10:15 a.m.

As a strategy, winback works because it targets the right customers at the right time — previously loyal customers are the most cost effective to acquire given their existing relationship with the brand, and a personalized message sent before they go elsewhere has the highest chance of conversion. This session will feature a customer panel discussion of car wash executives who have figured out how to execute this successfully, and why it serves as an invaluable tool to combat customer churn.

About Zach Goldstein, CEO, Thanx

Zach is a die-hard Sacramento Kings fan; it was through many losing seasons where he first learned the value of loyalty. He founded Thanx in 2011 with the goal of helping merchants identify, reward and retain their best customers / die-hard fans. Previously, Zach worked with retail and tech giants at Bain and Company, where he focused on customer satisfaction and retention. He received his MBA from Stanford and shivered his way to a BA at Dartmouth.

About Jimmy Starnes, Chief Strategic Officer, Wash Me Fast

Jimmy Starnes is the Chief Strategic Officer at Wash Me Fast, a 5 location car wash brand, headquartered in Atlanta GA. His responsibilities include sales, marketing, customer rewards, leader development and providing strategic direction to the owner, Jim Dudley. Prior to joining Wash Me Fast, Jimmy spent over a decade as a corporate executive helping 3 global corporations reach sales and profitability goals. In addition to Wash Me Fast, Jimmy founded Starnes & Associates Coaching in 2012, a Coaching and Consulting firm that focuses on maximizing talent potential and optimizing company productivity.  He lives in Atlanta Ga with his wife Mandy, and two children, Caleb and Millie.

 

Social Media: Myth or Magic Bullet?
Presented by Sima Dahl, Sway Factory

Monday, May 9, 9:15 a.m. – 10:15 a.m.
Tuesday, May 10, 9:45 a.m. – 10:45 a.m.

Can social media skyrocket your business to success, or is it all just a waste of time? In this hype-free presentation, Sima will share a practical framework you can use to assess whether embracing a social media strategy makes sense for your business. If you're on the fence about social media, this is your sanity check.

About Sima Dahl

Main Stage Speaker. Engaging trainer and facilitator. Tell-it-like-it-is author. The powerhouse resource any organization needs to ensure they have the tools necessary to build (and PROTECT) their BRAND, propel their SALES, skyrocket PRODUCTIVITY and PROFITABILITY, connect with new CUSTOMERS, cultivate valuable RELATIONSHIPS, MARKET in intuitive, inventive new ways of, NETWORK exponentially, and leave their COMPETITORS scrambling to keep up.

 

The Revenue Growth Habit: How to Grow Your Business by 15% in 15 Minutes Per Day
Presented by Alex Goldfayn, CEO, Evangelist Marketing Institute

Monday, May 9, 8:00 a.m. – 9:00 a.m.
Monday, May 9, 9:15 a.m. – 10:15 a.m.

Join Alex Goldfayn, CEO of the Evangelist Marketing Institute, and author of the new book The Revenue Growth Habit (just selected as the Sales Book of The Year by 800-CEO-READ!) for this quick-hitting session on growing your business with simple, powerful, no-cost techniques. Alex will lay detail specific growth behaviors which you can start implementing as soon as you get back to your office / counter. If you apply only a few of the approaches Alex presents, your business WILL grow. It won’t have a choice!

About Alex Goldfayn

Alex Goldfayn is the CEO of the Evangelist Marketing Institute, LLC., a seven-figure revenue growth consultancy which Alex runs from his home.  His typical client is the family owned business, $25M and up. Alex’s average client grows by 15-20% in their first year of working with him. 

Alex’s new book was selected the 2015 Sales Book of the Year by 800-CEO-Read. It's called The Revenue Growth Habit: The Simple Art of Growing Your Business By 15% in 15 Minutes Per Day.

Ditch the Pitch: Create Conversations that Encourage Customers to Buy More
Presented by Steve Yastrow, Author, Speaker, Consultant, Yastrow and Company

Wednesday, May 11, 8:00 a.m. – 9:00 a.m.

In this session, the speaker will adapt ideas from his book, Ditch the Pitch, to encourage attendees to ‘tear up their elevator speech’ and, instead, learn how to improvise effective persuasive conversations that matter to customers.  You will walk away from this session with concrete ideas that you can act on immediately and that you can bring back to your business to share with employees and coworkers, in order to improve customer engagement and sales.

About Steve Yastrow

Steve Yastrow is the author of three books, Ditch the Pitch, We: The Ideal Custoemr Relationship and Brand Harmony. Steve's passion is creating revolutionary sales and marketing systems that yield major profit breakthroughs.  As a consultant, speaker and writer, he challenges his clients, audiences and readers to reinvent the way they look at marketing and sales, offering clear action steps to improve business performance through stronger customer relationships.  The concepts behind Steve's ideas were developed in the real world through his owrk as president of Yastrow and Company, a consulting firm that has served many Vistage companies.  Steve was previously vice president of resort marketing for Hyatt Hotels & Resorts.  He earned an MBA from the J.L. Kellogg School of Management at Northwestern University and a B.A. from Indiana University.


Auto Warranty Act Showdown

Monday, May 9: 8:00am-9:00am

You can’t afford to lose any more customers to unfounded allegations that aftermarket parts and services violate automobile warranties. Attend this session to learn how to protect your business and promote mandatory consumer protection disclosure requirements by automobile dealerships. Legislative actions are already under way in Massachusetts and Florida, and the next state could be yours! 

About Joanna Johnson

Joanna Louise Johnson, J.D., is the president and founder of Johnson Policy Associates, Inc., a company that specializes in developing, negotiating and implementing solutions to environmental, transportation, competition and safety-related regulatory issues for individual businesses, trade associations, government agencies and non-governmental organizations (NGOs). She has advocated for the fast lube industry on behalf of the Automotive Oil Change Association (AOCA) since 1991.


The How, The What and The Why of New Engine Design

Presented by Owen Heatwole, Technical Support Manager, Solid Start/True Brand

Monday, May 9, 10:30 a.m. – 11:30 a.m.

This fast paced training presentation is graphically detailed for preventive maintenance needs in the Quick Lube and Automotive Service Industry to help increase profits, including oil changes. Training includes how techs recognize engines in your shops today with millions more coming, GDI engines “… with mysterious complaints … Diagnosing and remedying these engines’ issues early is important.  Problems can affect engine performance in as little as 3,000 miles. Neglected treatment may require a costly upper engine teardown or vigorous mechanical cleaning to restore vitality.” Plus how to identify these engines and engine oil test results showing that “Turbocharged Direct Injection Is Engine Oil’s Next Big Hurdle”!

About Owen Heatwole

Rooted in maintaining a wide variety of engines and equipment on the home farm, Mr. Heatwole, experience includes more than a quarter-century with Solid Start’s Willis family, presenting fuel system cleaning and lubrication throughout the US and more than 100 foreign presentations.  These include automotive, racing and industrial training to OEMs of automotive engines, the world’s largest marine engines, etc. Along with his BA degree to educate and write and membership in the STLE (Society of Tribologists and Engineers), Mr. Heatwole’s support includes the AMRA’s (Automotive Maintenance and Repair Association’s) Technical Committee.


TPMS and the Oil Change Business

Presented by Scot Holloway,C.E.O. / General Manager, Bartec USA, LLC

Monday, May 9, 9:15 a.m. – 10:15 a.m.

Tire Pressure Monitoring Systems [TPMS] have been part of the original equipment on cars and light trucks since 2008.  Currently, there are approximately 130 million vehicles on the road with TPMS sensors on board. That number continues to grow each year and at some point, the majority, if not all the vehicles that pass through your service bays, will have TPMS Sensors. This is an undeniable fact. How you choose to deal with TPMS is an important part of your strategic plan and is worthy of considerable attention.
Chances are, your Automotive Oil Change business has already been impacted by this technology.  In this presentation, we will discuss the basics of TPMS technology, how it works, what the impact is on the various levels of service provided, and how it is an opportunity to increase customer satisfaction and improve the bottom line.  At the very least, you will learn things that will help to mitigate customer issues and prevent owning vehicle preexisting conditions.

About Scot Holloway

Scot Holloway is a leading authority in TPMS (Tire Pressure Monitoring System) tools. With more than twelve years’ experience in this space, Scot offers insight and valuable information relative to TPMS technology, tools and application. Scot has experience in OE Plant Equipment, OE Dealer Equipment, Manufacturing and Automotive Aftermarket industries. Scot is C.E.O. and General Manager of Bartec USA, the North American division of the Bartec Group of companies. Bartec USA sells and services TPMS equipment to a number of automotive plants in North America. Additionally, Bartec USA supplies TPMS repair tools to original equipment dealers and the aftermarket.  The Bartec Group of companies has long been experts in TPMS. With more than 100 TPMS plant installations worldwide, and tens of thousands of TPMS hand tools in North America, Bartec programs the TPMS of all varieties of makes and models.


AOCA Talk Live Presents: The ATF Panel

Moderator: Mike Prince, Terrible Herbst, Inc.
Panelists:  Holly Alfano, ILMA; Josh Fredericks, Valvoline; Jack Zakarian, Chevron

Wednesday, May 11, 8:00 a.m. – 9:00 a.m.

Why are there so many ATF specifications? What damage could occur from using non-OEM-licensed fluid? If these questions sound familiar to you, join the experts as they give their point of view and answer your questions about automatic transmission fluids. Brainstorm beforehand and come prepared with your own questions for the panel to address on this timely and relevant topic.  

Oil Change Tech Tips - When Plastic Parts Fail    
Presented by Eric Frankenberger, President/Chief Operations Officer, Oil Changer Inc.

Tuesday, May 10, 9:45 a.m. – 10:45 a.m.

When parts are designed to fail who ends up bearing the cost of replacement? Should it be you? Today engines are more expensive than ever and many are being made with cheaper and plastic parts. Attend this session to learn how technicians can avoid common issues on today’s cars. Review best practice techniques that will help you minimize costly repairs in your oil change bays.

About Eric Frankenberger

Eric Frankenberger started working for Oil Changer Inc. out of San Francisco in 1993 as a Courtesy Technician. Using the AOCA Training course he earned his Technician Certification and Fast-Lube Manager Certification as he moved up inside of the organization advancing to Manager and then Regional in just a few short years. He currently holds the position of President and Chief Operating Officer for Oil Changers 34 California locations. Eric has helped update the current AOCA Technician Academy and provided multiple training documents to the AOCA Membership.


Motor Oil 101: Everything You've Wanted to Know, But Were Afraid to Ask

Presented by Joshua R. Frederick , Valvoline

Tuesday, May 10, 11:00 a.m. – 12:00 p.m.

Great customer service starts with understanding the products going into your consumer’s vehicles. This session will help you answer key questions around the specifications required for oils in your shop and how to measure oil grade and performance. Learn how to keep up with the technical side of your business, and what questions to ask of your oil manufacturer in this engaging discussion with Valvoline.

 

Integrating Your Shop's Marketing Needs with Today's Technology

Presented by Kevin Steeland, PISTN Marketing and Daniel Smith, PISTN Marketing 

Monday, May 9, 1:00pm

We live in a fast-paced world with dozens of things competing for our attention at all times. The prevalence of social media and the increasing speed of the internet demand that we market to our audience with pin point accuracy. It is now more important than ever to be consistent with your online message. Combining your shop's marketing programs allows you to create a consistent message to effectively market to both new and existing customers.

Marketing in the twenty-first century can be overwhelming. Website, Social Media, Email, Text Messaging, CRM and Reputation Management are programs that make this journey complex . Learn how you can use the Internet to make sure your marketing programs are growing your business as well as meeting the needs of your existing customer base.


AOCA Programs — What Members Need To Know and Take Advantage Of

Presented by: TBD

Monday, May 9, 3:00pm

Description: TBD


Distracted Driving—What’s Important to You?

Presented by: Jack West, National Account Executive, Federated Insurance

Tuesday, May 10, 3:30pm

Not only is distracted driving a serious problem, it’s an epidemic. With each new mobile device, the potential for behind-the-wheel distractions increases and so does your business’s exposure to risk. This discussion will address how to implement a mobile device/driving policy at your company, educate your employees on this hazard, and introduce you to technology solutions which can aid in restricting mobile phone use in vehicles. It’s up to each of us to make ending distracted driving a priority—the lives of everyone important to us may depend on it.


True Brand - Deal or No Deal!

Presented by Crystal Mathews, Solid Start and Ric Savag, Solid Start 

Tuesday, May 10, 1:00pm-1:25pm

Win up to $5,000 dollars!  This is where you need to be for fun, excitement, and education…  See you there!


ISI Daily Cup:  Leverage Payment Processing to Drive Efficiency & Profit

Presented by Steve Barram, ISI and Ed John, National Sales 

Tuesday, May 10,  2:30pm

Attend this session to hear an update on the exchange of payment for service. Learn how to use the new credit card payment technologies to enhance the customer experience and value. Integrated Payment Management Focused on Maximizing Revenue & Minimizing Cost.

• No Markup Processing
• Driving Down Interchange Costs
• Fleet Cards
• Gift & Loyalty
• Turn-key PCI
• Hardware Support
• Mobile Device Support 

 

Training Matters - Everything You Need to Know About Garage Gurus

Presented by: Bud Houston, Federal-Mogul Motorparts

Monday, May 9, 2:30pm

Join Federal-Mogul as they discuss Garage Gurus and how training and education can positively impact your business.

Garage Gurus is a major new "Tech First" initiative from Federal-Mogul Motorparts that's exclusively designed with the tech in mind – providing the most comprehensive program of support tools in the industry. We believe that trained and informed techs are the heart of the rapidly changing vehicle repair industry. Onsite, online and on-demand, Garage Gurus is committed to arming techs with the latest tools and information so they can keep pace with emerging vehicle technologies. Federal-Mogul Motorpart's Garage Gurus is your go-to source for the vehicle training, technology and answers you need to keep the next job on track. The Gurus are here to help keep your business and your career on the road to success.


 

 

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