Contact Us   |   Sign In   |   Join AOCA
2019 iFLEX Education

Monday, May 13

State of the Fast Lube Industry (8:00 am to 9:00 am)

Speaker: Ragan Holt, Industry Consultant

Utilizing the latest Fast Lube Operator survey results from National Oil & Lube News, this session will paint a picture of the state of the industry. The Fast Lube Operator Survey is one of the most in-depth studies of the fast oil change industry available. What has the latest survey revealed, and what does that mean for your business? What do data trends say about the future of our industry? This informative session will broach these questions and more as we aim to form an accurate snapshot of the fast lube industry.


Ragan Holt has over 20 years of experience as General Manager for a multiple shop quick maintenance operation averaging over 1,000 cars per day serviced. Ragan is a senior trainer in operational training in the quick maintenance sector, consulting in both single shop operations as well as multiple shops operations. Additionally, Ragan serves as a consultant to multiple vendors within the quick maintenance sector.


Technology Innovations Affecting our World of Fast Lubes:  Road to Survival or Perdition? (9:15 am to 10:15 am)

Speaker: Steve Barram, CEO, Integrated Services Inc.

Technology has had an exciting impact and taken an immense toll on countless industries.  It has changed the way we think about and do business. New industries have been created.  Some have been wiped off the map. So how has technology impacted our industry, and more importantly, how will it impact our industry in the future? This session will take a look at various segments of the fast lube industry and how advances in technology have and will affect them. It is designed to provide a framework for the owner to see and embrace the coming changes in a very practical way.  Don’t miss out on this opportunity to be alerted to and acquainted with an ever changing technology world and its potential impact on your business.


Steve Barram joined ISI as the company’s Chief Executive Officer in 1989 shortly after his brother Peter founded the company. His responsibilities include overseeing strategic direction, development of major customer relations, structuring major business transactions, and the sales and marketing of the company. Steve is also involved in ISI's emerging international business. Prior to 1989 Steve had an active law practice in Portland, OR. His practice focused primarily on business and corporate law, specializing in tax and securities law. 

In 1981, Steve graduated with a J.D. from Northwestern School of Law at Lewis and Clark College. In 1978 he graduated from Gordon College with a Bachelor of Arts degree in Political Science.  Steve remains an active member of the Oregon State Bar Association.

Talent Management - Customer Service WITHIN your organization – A forgotten art – WACTEO (10:30 am to 11:30 am)

Speaker:  Nancy Friedman, President, Telephone Doctor Customer Service Training

This is a special program for Internal Customer Service.  We call it the Forgotten Art.  And you’ll notice a word in the title you might not recognize.  WACTEO.  Yet, it says it all.  If you’re looking for the meaning, please join us at the AOCA program Monday May 13, presented by Nancy Friedman, President of Telephone Doctor Customer Service Training.

You’ll learn ideas, tips, skills and techniques that will bring you a more harmonious atmosphere within your company.   Things that you can use immediately, and forever.

Think about it, most of us are with our coworkers more hours per day, than our spouses. And in truth, sometimes we forget that.   It’s too important a topic not know more about.

Join us and increase the compatibility and harmony within your organization.


Nancy Friedman, the Telephone Doctor, is a keynote speaker for large & small automotive companies around the country.  From Dealerships to Repair – collision – and yes, oil change…. Nancy takes businesses of all sizes that might be dropping the ball when it comes to basic customer service and turns them into thoroughbreds by following her simple directives.

Her passion to help small business is second only to the tips, ideas, skills and techniques Nancy brings in her topics.  She helps companies communicate better with their customers.

Automotive clients include:  2-time keynote speaker at CARSTAR, seven-city tour with Big O Tires, annual conference speaker at Christian Brothers Automotive, Goodyear, Tire Pro, Midas, Grease Monkey, and many other well-respected automotive firms around the country.  An 8-time speaker at SEMA, Nancy was raised in Chicago, IL and now lives in St louis MO., with her husband Dick, and two children; all who work with her at Telephone Doctor…..and is still a solid CUB fan.

AOCA Government Affairs Committee Meeting (12:00 pm to 1:30 pm)



Tuesday, May 14


Building Enduring Value into Your Business (9:15 am to 10:15 am)

Speaker: Joe J. Thissen, Vice President of Sales, AutoCenter Sales

After building a thriving business, entrepreneurs often hope their companies will perpetuate into the future. Doing so will enable you to have the personal and financial freedom shared by few of your peers. No matter which path an owner chooses for his or her business, transferable value is the common denominator of a successful transition.

Why Attend? Truly understanding your business and its value goes beyond numbers. Whether you’re a newly launched business or getting ready to plan your exit strategy, now is the perfect time to improve the transferability characteristics of your company. Attendees will gain actionable thoughts and ideas that will enable you to unlock your transferable value and get the most out of your business. This workshop brings real-world experience and examples by business experts to this important topic.


Joe J. Thissen is the Vice President of Sales for AutoCenter Sales. He has been assisting clients transition and establish succession plans for over 12 years and in that time has sold over 800 shops across the country. Joe’s knowledge and skill go beyond sales, and include in-depth knowledge of project management, business operations and financial perspectives of the automotive maintenance & repair industry. He uses that extensive experience to achieve a high success and satisfaction rate. Joe is regularly sought-after as an expert on the industry and speaks on topics of succession, business, and exit planning.

Joe is based in Minneapolis, Minnesota and is an avid family man with 5 children and enjoys supporting them in their activities; gymnastics, track, swim, karate, mixed martial arts, piano, and cello. Please email or go to to contact Joe.

Your Website, Google Changes & Other Trends in Online Marketing
(10:30 am to 11:30 am)

Speaker: Kevin J. Steeland, Founder and CEO, PISTn Digital Marketing

Every day, businesses of all sizes ask themselves: What does Google want now?

You work hard managing the day to day operations of your business. Keeping up with the marketing trends and technological developments can feel like just one more thing you don’t have time for. In this session, Kevin Steeland, CEO of PISTN Digital Marketing will update you on the latest in digital marketing with real-world examples and practical advice for ensuring your customers can find you on the web.  His unique perspective, gained from working with hundreds of small businesses, will help you understand what you can do now, to boost your business. 


Kevin is a hands-on leader and a visionary who observes the trends and translates new marketing developments into practical plans that keep his clients relevant in the marketplace. He has always had a passion for marketing and has spent the last 20 years assembling a team of professionals that, together, form the heart of PISTn. His experience as an entrepreneur taught him creative problem solving and the importance of creating value for customers. Today, Pistn serves hundreds of quick lube, auto repair and tire shops across the country. With offices in Michigan, South Carolina, and Silicon Valley Bay Area of California,

Kevin graduated with a Bachelor of Science in Marketing from Oakland University. He attended University Of Detroit R.O.T.C. and was a Commissioned Officer in the Army National Guard.


Wednesday, May 15

Weights & Measures Training (9:45 am to 10:45 am)

Panelists: Tom Staker, International Director if Training, FullSpeed Automotive; Eric Frankenberger, previous AOCA Operating Member of the Year, is the President of Oil Changers; Justin Cialella, President & CEO, Victory Lane Quick Oil Change

Protect your fast lube assets by discovering AOCA’s new training module on NIST Handbook 130 engine oil and transmission product labeling and receipt requirements. The rules are required in most jurisdictions, serve as guidance in the rest, and can be tricky to decode. This panel of experts participated in the development of AOCA’s program and have experienced the ins and outs firsthand.  If you prefer to learn big lessons without citations, fines and litigation, this is a must-attend session!


Tom Staker is currently the International Director of Training for FullSpeed Automotive which operates, among other brands, Grease Monkey, SpeeDee and Havoline Express Lube automotive centers.  His background is both as a Franchisee and Franchisor in the automotive sector.  He has held positions with Big O Tires first as a Franchisee with multiple locations and then as Senior Vice President of Operations with Big O Tires Corporate.  Tom has consulted with ATD and Goodyear prior to his current position with FullSpeed Automotive during the last 5 years.

Eric Frankenberger, previous AOCA Operating Member of the Year, is the President of Oil Changers based out of Pleasanton, California and operates 38 oil change locations. Eric has been very active with the AOCA over the last 25 Years and regularly speaks at iFlex Conventions and sits on multiple industry committees supporting the industry and operators across the Country.

Justin Cialella, CEO/Owner – Mr. Cialella currently is the Chief Executive Officer of Victory Lane. Previously, he spent 17 years as an executive for Progressive Insurance. At Progressive, Justin developed a reputation for recognizing talent, re- energizing under-performing business units, and visionary strategy. In 2009, Justin had the chance to realize his dream of becoming an entrepreneur and pursue his passion for all things automotive. Justin started as a franchisee of four Victory Lane locations, learning the Victory Lane system from the ground up. Within four years, Justin owned over 40% of the Company, making it a natural transition to buy the entire chain in 2014. In addition to being a franchisor, Justin also owns and operates 20 Victory Lane corporate stores within the Victory Lane chain. Currently there are 33 Victory Lane locations operating in (5) states, with several more set to open this year.  Justin is also active in the quick lube industry, most recently becoming the interim chair of the Government Affairs committee for the American Oil Change Association. Justin Holds a B.A. from Wittenberg University and an MBA from Michigan State University. 




Community Search
Sign In


Automotive Oil Change Association

1800 J Street | Sacramento, CA 95811
800.230.0702 or 916.329.1888

Home | Join AOCA | Contact Us